Features of marketing strategy in sphere of modern educational services

Authors

  • Наталия Владимировна Водолазская Donetsk National Technical University Str. Artema 58, Donetsk, Ukraine, 83001, Ukraine

DOI:

https://doi.org/10.15587/1729-4061.2012.3643

Keywords:

Marketing strategy, education, system approach

Abstract

The features and problems of use of marketing strategy are considered by higher educational institutions of Ukraine, variants of construction of education marketing system are offered

Author Biography

Наталия Владимировна Водолазская, Donetsk National Technical University Str. Artema 58, Donetsk, Ukraine, 83001

Candidate of Technical Sciences

Department of metallurgy transportation and logistics

References

  1. Афанасьев В., Черкасов В. Маркетинг образовательных услуг / В. Афанасьев, В. Черкасов //Маркетинг. – 1999. - №5, с. 68 – 76, №6, с.77 -90.
  2. Бондаренко В., Ветров Ю. Образовательная стратегия: вопросы и проблемы / В. Бондаренко, Ю. Ветров // Высшее образование в России. – 2001.- №3. – С.15 – 24.
  3. Панкрухин А.П. Маркетинг образовательных услуг в высшем и дополнительном образовании / А.П. Панкрухин. Учебн. пос. – М.: Интерпракс, 1995. – 240 с.
  4. Закон України «Про вищу освіту» [Електронний ресурс] – Режим доступу: http//zakon.rada.gov.ua.
  5. Системи якості вищих навчальних закладів: теорія і практика / О.І. Волков, Л.М. Віткін, Г.І. Хімічева, А.С. Зенкін. – К.: Наукова думка, 2006. – 302 с.
  6. Бобало О.Ю. Значення маркетингової діяльності в функціонуванні вищих навчальних закладів / О.В. Бобало //Качество образования – управление, сертификация, признание: сборник научных работ международной научно-методической конференции. – Краматорск: ДГМА, 2011. – С. 182-187.

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Published

2012-02-01

How to Cite

Водолазская, Н. В. (2012). Features of marketing strategy in sphere of modern educational services. Eastern-European Journal of Enterprise Technologies, 1(13(55), 27–29. https://doi.org/10.15587/1729-4061.2012.3643

Issue

Vol. 1 No. 13(55) (2012): Integrated strategic management, project management and software development companies and territories

Section

Integrated strategic management, project management and software development companies and territorial

License

Copyright (c) 2014 Наталия Владимировна Водолазская

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