Strategic management of an enterprise using “hidden assets”

Authors

  • Наталія Іванівна Чухрай St. Bandery street 13, Lviv, Ukraine Lviv Politechnic National University, Ukraine

DOI:

https://doi.org/10.15587/1729-4061.2012.3635

Keywords:

Diversification, integration, growth strategy, hidden assets

Abstract

In this article the advantages and disadvantages of diversification and integration of growth have studied. The author explored the concept of "hidden assets" and classified them. Areas of practical application of this conception in the activities of domestic enterprises are outlined

Author Biography

Наталія Іванівна Чухрай, St. Bandery street 13, Lviv, Ukraine Lviv Politechnic National University

Doctor of Economic Sciences, professor,

Head of Department of Management of Organization

References

  1. Rearce J., Robison R. Strategic Management: Formulation, Implementation, and Control – Ninth Edition. –Megraw-Hill, Irwin, 2005. - 767 p.
  2. Zook Ch. Unstoppable: finding hidden assets to renew the core and fuel profitable growth / Chris Zook. – Boston, Massachusetts: Bain&Company, 2007. – 190 p.
  3. Економічна динаміка: сучасні досягнення та перспективи розвитку // Постанова Президії НАН України від 24.10.2008 N 264. – Інтернет-ресурс: режим доступу: http://zakon.nau.ua/doc/?uid=1041.32234.0.
  4. Інтернет-ресурс: доступ http://www.glg.net/pdf/M&A_Lessons_Learned.pdf.
  5. Комаринець С.О. Зміст поняття гнучкості організації та її класифікація / С.О. Комаринець // Вісник Національного університету «Львівська політехніка», 2007. – с. 87-94.
  6. Ламбен Ж.-Ж. Менеджмент, ориентированный на рынок. 2-е изд. / Ж.-Ж. Ламбен, Р. Чумпитас, И. Шулинг / Пер. с англ. под ред. В.Б. Кочанова. – СПб.: Питер, 2010. – 720 с.
  7. МЕТРО Панорама № 21: щоквартальний журнал для працівників «МЕТРО Кеш енд Кері Україна», літо 2011.- 23 с.

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Published

2012-02-01

How to Cite

Чухрай, Н. І. (2012). Strategic management of an enterprise using “hidden assets”. Eastern-European Journal of Enterprise Technologies, 1(13(55), 8–10. https://doi.org/10.15587/1729-4061.2012.3635

Issue

Vol. 1 No. 13(55) (2012): Integrated strategic management, project management and software development companies and territories

Section

Integrated strategic management, project management and software development companies and territorial

License

Copyright (c) 2014 Наталія Іванівна Чухрай

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