The optimization of network model of marketing research

Authors

  • Н.Б. Івченко Кафедра економічної кібернетики Харківський національний університет радіоелектроніки, Ukraine
  • С.О. Целих Кафедра економічної кібернетики Харківський національний університет радіоелектроніки, Ukraine

DOI:

https://doi.org/10.15587/1729-4061.2010.2637

Keywords:

marketing researches, network diagram, float time, critical way, optimization

Abstract

The construction of network diagram of marketing researches is examined, the early and late terms of performing of events a matrix method are calculated, a critical way and his length is determined. Iteration procedure of diminishing of length of critical way is offered due to the redistribution of labour resources.

Author Biographies

Н.Б. Івченко, Кафедра економічної кібернетики Харківський національний університет радіоелектроніки

Кандидат технічних наук, професор

С.О. Целих, Кафедра економічної кібернетики Харківський національний університет радіоелектроніки

Магістрант

References

  1. Блайт Дж. Основы маркетинга:. – К.: Знання-Прес, 2003. – 493 с.
  2. Джоббер.Д. Принципы и практика маркетинга.: Пер. с англ.: Уч. пос. – М.: Издательский дом “Вильямс”, 2000. – 688 с.
  3. Котлер Ф. Маркетинг менеджмент. Пер. с англ. – Спб.: Питер, 2003.- 800 с.
  4. Івченко Н.Б. Математичні моделі та методи в менеджменті, маркетингу й економіці: Навч. посібник. – Х.: Компанія СМІТ, 2007. – 168с.
  5. Управление проектом. Основы проектного управления: учебник /под ред. проф. М.Л. Разу. - М.: КНОРУС, 2006. - 768 с.

Downloads

Published

2010-04-06

How to Cite

Івченко, Н., & Целих, С. (2010). The optimization of network model of marketing research. Eastern-European Journal of Enterprise Technologies, 2(3(44), 39–42. https://doi.org/10.15587/1729-4061.2010.2637

Issue

Vol. 2 No. 3(44) (2010): Control systems

Section

Control systems

License

Copyright (c) 2014 Н.Б. Івченко, С.О. Целих

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

The consolidation and conditions for the transfer of copyright (identification of authorship) is carried out in the License Agreement. In particular, the authors reserve the right to the authorship of their manuscript and transfer the first publication of this work to the journal under the terms of the Creative Commons CC BY license. At the same time, they have the right to conclude on their own additional agreements concerning the non-exclusive distribution of the work in the form in which it was published by this journal, but provided that the link to the first publication of the article in this journal is preserved.

A license agreement is a document in which the author warrants that he/she owns all copyright for the work (manuscript, article, etc.).
The authors, signing the License Agreement with TECHNOLOGY CENTER PC, have all rights to the further use of their work, provided that they link to our edition in which the work was published.
According to the terms of the License Agreement, the Publisher TECHNOLOGY CENTER PC does not take away your copyrights and receives permission from the authors to use and dissemination of the publication through the world's scientific resources (own electronic resources, scientometric databases, repositories, libraries, etc.).
In the absence of a signed License Agreement or in the absence of this agreement of identifiers allowing to identify the identity of the author, the editors have no right to work with the manuscript.
It is important to remember that there is another type of agreement between authors and publishers – when copyright is transferred from the authors to the publisher. In this case, the authors lose ownership of their work and may not use it in any way.